A new clothing label has landed in Newcastle and with its bright graphics and fun vibes it will be hard to miss on the streets around town!

Brought to you by local born and bred designer, Bec Boyle, the self-named brand is bringing something new and exciting to the fashion industry with her feel-good athleisurewear garments designed right here in Newcastle.

Graduating with both a Bachelor and Master in Fashion Design from The Whitehouse Institute of Design in Sydney, Bec has spent the past six years bouncing around some of the best Australian fashion design offices in Sydney picking up priceless knowledge along the way.

Moving back home to Newcastle at the start of 2019, Bec threw herself into a business course to learn all the ins and outs of business and started working towards creating her own brand; Bec Boyle.

Launching in March 2020, the brand has gone from strength to strength all whilst battling the unprecedented times of COVID-19.

“I won’t say it’s been a negative experience because everything has been forward steps, but I suppose I generally like to run rather than walk. It’s definitely been more of a walking pace but we’re learning,” Bec tells me.

Whether you’re looking for a new gym outfit, comfy pieces to wear all day in the office or just a statement piece to give your look a pop of colour, a quick browse at the Bec Boyle range promises a little piece of personality for everyone.

So, what exactly is athleisurewear?

“Athleisurewear taps into casualisation of the workplace. Women's busy lives are demanding more comfortable and practical clothing. I created Bec Boyle Athleisurewear as the solution for women who want functionality in their clothing without having to give up on style. Walking to work, living in the city, multitasking, traveling, socializing; I really needed clothing that I could not only dress up and down quickly, but clothing that was comfortable, convenient, appropriate given the tasks, but most of all suited my ever-changing, ever-evolving lifestyle.

“The BB brand blurs the lines between the clothes you’d wear to the gym, to work, and those you’d wear to lunch. Although we can't travel far at the moment, it's important to have and wear clothes that are easy and versatile."

The Glam Rock collection comes in four signature graphics; Rock Pink, Emerald Agate, Wave Blue, and Purple Arizona; in NUMBER of pieces and cuts; Bella Bomber Jacket, Tia Hoody, Laura Skirt, Margie Dress, Britt Bike Short, Suzie Tighes, Georgia Tee, Lilli Halter Top, Kath Tank as well as limited edition masks and dog bandanas.

“The designs are all very classic with small luxe touches. Like the zips are all gold plated and they have that luxury feel. The cuts are all very architectural and slim fitting and comfortable for the wearer but it’s all in the prints and the fabrics.”

Speaking of the fabrics, Bec works alongside an Australian manufacturer that works with new technological fabrics. The pieces created end up being wrinkle and odour free that don’t need to be ironed and they’re even quick drying!

“They’re pieces made for the new busy woman.”

Whilst you can shop and browse Bec’s range online, the Glam Rock collection has also just popped up in the newly opened retail space on Maitland Road in Mayfield, Fever Dream as well as in the Carrington feel-good store; The Grateful.

“I don’t have a store and I never thought I’d want one but now we’re online I think maybe one day I might like a store. Now, that we’re getting into a number of stores around Newcastle. I’m in at Fever Dream and they had their Spring Fling and I didn’t realise how busy it was going to be and there were people there picking up my pieces which was really nice to see.”

With plenty of big plans moving into the future, Bec can see the brand growing with plenty of more collections as well as a whole lifestyle and even menswear range.

“We will have new collections and new clothing and styles coming into the future. Ultimately, I’d love to have a big brand that has a whole lifestyle range.”

If you’re interested in giving the clothes a try but aren’t quite ready to go all out with a big clothing piece, Bec has plans to create smaller pieces to give customers a taste of the designs, fabrics and styles including bucket hats and dog bandanas!  

Next time you’re looking for a new piece for the wardrobe, remember to look first to local and keep an eye on Bec Boyle for her colourful and creative pieces.