Launching in 1992, it was founders Mark and Christine Rowe who laid the foundations for Paramount Liquor. Three decades later, the business continues to be family-led, with Mark and Christine's two sons Nathan and Leigh taking the lead and growing the business to become Australia’s largest family-owned on-premise liquor wholesaler.

Operating in Victoria, South Australia, New South Wales and the ACT, Paramount partners with the largest global brands right through to the smallest, local micro-breweries to stock the widest range of products in Australia. 

With a vision to create the best food and drink culture in the world and to be Australia's most innovative service-driven beverage wholesaler, Nathan and Leigh are all about providing their customers with world-class experts, insights, and solutions.

Carrying over 9,000 products across beer, wine, spirits and non-alcoholic drinks, if the Paramount team doesn't stock it, they'll work to find it.

Paramount Liquor is the proud partner of Bar Awards – Cocktail Bar of the Year.