Sustainable homewares and fashion in Islington
If you’ve ever had the pleasure of visiting edde, you’ll know that it’s like stepping foot into a treasure trove.
Fabric lanterns hang from the ceiling, jewellery sparkles near the front counter, candles line the walls, and oodles of home furnishings – from drawer handles and cushions to throws and tableware – are ready to be discovered.
The store is a reflection of what owner Shelley King likes to do best: search for and collect special pieces. And, if they’re upcycled or repurposed, even better.
It’s a philosophy that has guided Shelley for the seven years that she’s owned and run edde, and it’s resulted in a boutique full of ethically-produced goodies, sustainably-made clothes, and locally-made arts and crafts.
edde actually started thanks to a tree change in Bali more than 10 years ago. After working as a hairdresser for decades, Shelley decided it was time to sell her salon and have a proper rest.
“I’d had a lifetime of working, I wanted a change in my environment, my kids had gone, all that sort of stuff, so I just wanted to have a different experience,” Shelley said.
“And I collected a house full of treasures, everything recycled, repurposed – it’s kind of my thing. When I came back, I had quite a collection, so I just packed up the house and had almost a container full of things.”
Naturally, Shelley needed somewhere to put her collection when she returned to Australia, and she needed a job. So, edde was born.
“I started looking for small shops and off we went!”
For the last seven and a half years, edde has called Maitland Road in Islington home, and the store has formed part of the tight-knit community of business owners. In the last seven years, the area has grown, and for the better, according to Shelley.
“I find the Islington community really beautiful. The other stores are all family-owned and run businesses, and I think it’s a really beautiful community, and we try to complement one another rather than compete with one another. It’s an area that’s full of love and kindness.”
Another thing that’s changed since edde began in 2016? The business now offers home styling!
“This is an arm of the business that perhaps a lot of people don’t know about – that we help people style their homes. Whether you invite us to your home, or whether you come in here and talk to us, we’re happy to work with you either way.”
Whether your home is new or old, you need help refurbishing a room, or you just want a touch of edde’s signature style in your home, Shelley’s team can work with you to update or style any space.
You’re also not limited to products stocked at edde (although we’d be chuffed to have a home full of edde pieces!) – Shelley and the team have an excellent network of contacts in the industry.
“We’re really happy to go sourcing and hunting for treasure. It’s my favourite thing to do.”
You can go all in with a full day of styling by the edde team, or you can simply have a chat about how you might style a piece next time you purchase something in-store.
A purchase at edde is made even sweeter by the store’s rewards program – for every purchase, you’ll get two percent of the purchase price back for you to spend on whatever you want, whenever you want. There’s no joining fee, no time limit, and no conditions. Let it accumulate and you could have a nifty discount next time you shop!
Trust us – it isn’t hard to find something you’ll love in the gold mine that is edde.