Have you ever considered the power of brand management?

In today’s competitive business landscape, brand management and strategy aren’t just luxuries – they’re necessities. Whether you’re launching a new venture or seeking to elevate an established brand, understanding and harnessing these can be the difference between simply existing in the market and truly thriving.

But, have you ever considered what a well-crafted brand strategy can do for your business? Enter Base Brand Management, a Newcastle-based business founded by South African born Anja Alberts, who brings a wealth of experience and a fresh perspective to the table.

Anja’s background in Visual Communication and her subsequent honours in brand strategy and management laid a solid foundation for the business.

“Back home I did a four-year honours degree in Visual Communication. When I finished my honours I went into brand strategy and brand management at Vega School of Brand Management where I completed another honours and I absolutely loved it,” Anja said.

This paired with a foray into her first business venture in the stationary and textile design world, alongside numerous branding, marketing, and business positions, gave Anja the experience  to bring her dream of creating her own brand management business to life.

Base Brand Management officially went live earlier this year in February with the last month really seeing the brand itself flourish.

Enlisting brand management and brand strategy services offers businesses a transformative edge, ensuring that every aspect of their brand aligns with their core values and resonates with their target audience. This approach ensures that a brand isn’t just known for what it sells, but for the values and lifestyle it represents.

“If you sell salad bowls, you’re not actually selling salad bowls. You’re selling a healthy lifestyle.”

Anja uses Apple as a prime example of this powerful branding approach. Apple doesn’t sell products, rather they sell creativity and innovation. By focusing on their messaging on what users can do with their products, Apple has cultivated a brand that symbolizes creative freedom and thinking outside the box.

This kind of strategic thinking that brand management services can bring to your business can help elevate your brand that not only meets your customers’ needs but resonates on a deeper level.

Redefine your business’s why, and explore Base Brand Management's five distinct package offerings.

Brand Management

Brand Management is about more than just maintaining a logo or a colour scheme – it’s about ensuring that every touchpoint of your brand aligns with your core values and resonates with your target audience.

“Let’s say you have a business and you’ve been around for a few years but you need some help with the ins and outs of the brand. It could be an office fit-out, employee uniforms, how you speak to your customers and your employees, and even what colour to paint your meeting room. It’s managing that brand and how it’s pushed out through everything.”

Brand Strategy

A brand without a strategy is like a ship without a rudder. For businesses looking to develop or refine their brand, Anja offers a comprehensive Brand Strategy service.

“This package is purely focused on strategy. I delve into market research, target markets, persons, archetypes, marketing strategies, consumer touchpoints, competitor analysis – the list goes on.”

At the end of the process, clients receive a detailed document outlining the strategy, providing them with a clear roadmap for their brand’s future.

Brand Strategy + Brand Identity Design

For those needing both strategy and design, Anja offers this combined package. This package is ideal for new businesses looking for brand direction or those looking to rebrand, offering a full brand identity alongside a tailored strategy.

Consulting & Auditing

Sometimes, businesses don’t need a complete overhaul but rather targeted advice or a fresh perspective. That’s where the consulting and auditing services come in.

“One-on-one support throughout all internal and external brand touchpoints. We direct and guide essential business decisions to maintain a holistic brand image and stay true to the brand’s purpose.”

This service is especially beneficial for clients who have already worked with Anja on a brand strategy or design, providing ongoing support and direction to ensure the successful implementation of their brand vision.

Web Development

Understanding that a strong online presence is crucial, and pulling on Anja’s visual communication knowledge and experience, Base Brand Management also offers web development services.

Whether you’re launching a new website or revamping an existing one, Anja ensures that your digital presence aligns with your overall brand strategy, creating a cohesive and compelling brand experience.

As Base Brand Management finds its feet here in Newcastle, Anja’s approach is deeply rooted in understanding individual clients needs and aligning their brands with the right

archetypes, ensure that they resonate with their target audiences.

“I work very deeply with consumer psychology. Asking questions like what does this type of person need? What are their challenges? What can your brand bring to the table to add value to their lives?

“Rather than being about the product or service, it’s selling a feeling, an emotion, or a lifestyle.”

For businesses in the creative industries – hospitality, food & beverage, wellness, skincare, fashion & beauty, property, interior, architecture, property, photography & design, retail,  wellness, and more – Base Brand Management offers the expertise and insight needed to elevate your brand and make a lasting impact in the market.

With Anja at the helm, you’ll have confidence knowing that your brand is in capable hands, ready to navigate the complexities of today’s ever-evolving digital landscape emerging with a stronger, more cohesive, and impactful brand behind you.