Often, the best business ideas are ones that seem a bit outlandish – maybe they’re dreamt up over a few wines between friends but ultimately relegated to the ‘maybe-one-day’ basket.

Slab Cheesecakes was born from one of these ideas that started as a daydream. After bringing a cheesecake for Christmas dessert a few years ago, Waz Parnell quickly became sought after for his cheesecakes among family, friends and colleagues. 

Waz and his mate (now business partner) Arch floated the idea of turning Waz’s cheesecake skills into a business, and the rest is history.

Slab Cheesecakes is all about creating decadent cheesecakes that are, to quote Waz, “good for the soul.”

If the local love for Slab Cheesecakes is anything to go by, Waz and Arch are clearly onto something. Waz says it’s all about finding a niche.

“We come up with a lot of other ideas, but we always come back to thinking ‘Let’s stay in our lane’, whatever that means in the cheesecake world… We just focus on our thing and do it really well,” Waz said.

Slab Cheesecake’s customers agree. The business has skyrocketed since its inception two years ago, with the duo about to expand their flavour range and introduce bite-size cheesecakes called Shots.

There’s currently nine flavours available in individual sizes, or Slabs, and in large sizes, or Big Bois. Think Berry, Peanut Butter and Apple Pie flavours, to name a few, with four new flavours on the way.

We can attest that all the hype is warranted. We were lucky enough to try some unreleased Shots – crisp shells of chocolate filled with smooth cheesecake. The Dark Chocolate Raspberry and White Chocolate Mango were team favourites.

Slab Cheesecakes’ creations strike a balance between sweetness and the tangy goodness we expect in a cheesecake, making them incredibly moreish. 

You can either order online and pick up your cheesecake, have your cheesecake delivered or head to their Islington kitchen and grab a cheesecake to go. 

With walk-in demand picking up over recent months, the boys are working on a Slab Cheesecakes storefront in the Newcastle CBD. Be sure to keep your eyes peeled for this exciting new space. 

Fresh off a Mother’s Day collaboration with The Posy Post, Slab Cheesecakes certainly aren’t slowing down any time soon – good news for cheesecake lovers.