Putting the love back into food
For us it’s not about us, it’s about connecting our customers with the producers and getting them to really understand the effort that goes into the foodSee our handpicked guides to Newcastle
Your Food Collective is a family affair with two cousins, Lauren and Cara, joining forces to help make eating local easy.
After taking time off work to have kids Lauren admits “I just felt that I wanted something I could be really passionate about and I love the environment so this sits in well. It’s just that this is closer to home, I really felt like there were some changes to be made”.
Lauren and Cara have been building the business for the last two years, networking and building relationships with local farmers and producers and officially launched at the end of 2017.
“We visit every single person that works for us”, explains Lauren, “to understand how they farm and get their story.
“ We were just up at Woolgoolga on the weekend looking at a banana grower up there, and just the effort that goes into one little banana. Then you think about these things they end up squished at the bottom of someone's school bag, the value has just been taken out of it. So just really trying to get people to reconnect through their food and understand the value that’s put into it."
Your Food Collective targets online customers and people who may be time poor. If you place your order before 12pm Monday you can have your fresh produce on Wednesday either by delivery, pick up or drive through at The Edwards.
Lauren explains, “all of us should be able to eat within 200km of our front door”. Your food Collective may not have everything all the time, but it is about eating seasonally, supporting the future of our food and having control over it.
“People are so removed from their food they don’t realise what is in season”.
You can check out the Your Food Collective website to find out more info and get to know the producers. Plus, keep updated on their weekly blog where they help educate people about eating local including what food is in season and how to preserve and store your food for longer.