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It's time to give a duck about mental health

This October is Mental Health Month, and to create awareness Waves of Wellness are challenging people to plunge into cold water for 20 days in October.

But what the Duck is this all about? 

If you think about it, it makes perfect sense...

Above the surface, a duck looks chilled, happy, and glides along smoothly. But below the surface, it's kicking like a bat out of hell.

WOW Co-Founder/CEO Joel Pilgrim explained this was symbolic of someone dealing with mental health challenges. On the surface, they might appear fine but underneath they are struggling and it goes completely unnoticed. 

During Ducktober, as we get into the water, we aim to bring our struggles above the water to help normalise them. No hiding. Be like a duck out of water!

Ducktober is WOW’s annual cold water challenge during Mental Health Month to improve our mental health and wellbeing whilst ‘giving a duck’ about mental health by fundraising for WOW’s free surf therapy programs to help others with their mental health.

You can swim, surf, or even take an ice bath or cold shower for mental health!


We will immerse in cold water for 20 consecutive days, to represent the 20% of Australians who experience mental illness.


Friday October 1st to Wednesday October 20th, 2021; with no limitation on location. It’s optional to extend to 31 days for the whole month!


To raise awareness of people experiencing mental health issues in Australia. To raise funds for WOW to keep supporting people with free innovative mental health programs.


Fundraisers can register themselves and rally a team together. They ‘Sign Up, Fundraise, Duck, Support’.


Plus, some awesome prizes are up for grabs for those who sign up early or raise certain amounts!

For more information and to take the challenge click here.

What is the Waves of Wellness Foundation?

WOW Foundation is a mental health surf therapy charity that was founded in 2016 and is committed to changing lives by delivering for-purpose, innovative support programs for people experiencing mental health challenges.

WOW has been delivering free clinical mental health programs through surf therapy and have helped over 1,700 people in our community with their free programs and have delivered over 140 programs at 7 locations across NSW, VIC & QLD (launching in WA late 2021).