A new virtual reality studio will open in Newcastle’s East End this week bringing the immersive world of high-end virtual reality to Newcastle.
VRXP (virtual reality experience) is a creative virtual reality experience studio giving everyone from retirees and families, to technology enthusiasts
and gamers to experience room scale virtual reality.
VRXP will open to the public at 10am on Friday 14 October 2016 and will offer
customers a selection or VR titles and experiences to suit all tastes at $50 per hour, or $30 for half an hour.
Husband and wife team Andy and Emily Gallagher are the brains behind this unique concept, each bringing their diverse backgrounds to the table. Andy owns
and operates his own video production business, Modular Productions whilst Emily works in public relations.
Andy said the concept for VRXP evolved over years of closely watching the development of the technology.
“VR (virtual reality
) has changed considerably in recent years to the point we are at now, with amazing high-end room scale experiences on offer
that are completely immersive,” said Andy.
“There are many entry level options emerging such as the Sony PlayStation VR and Google Cardboard, but we wanted to offer the best virtual reality
experience possible at VRXP so we decided to use the HTC Vive which is the only true room-scale VR on the market. This means you can walk around and
interact within a large area in the virtual world, it’s an incredible feeling.
“We have created a turn-key experience that offers anyone the chance to enjoy the best of VR in a fun, social environment. VR is something you can
do alone but is also great to experience with a group of family or friends,” he explained.
Hailed as the next wave of technology, virtual reality allows the user to don a powerful headset and be transported into virtual worlds.
There is a growing list of VR experiences available. It is now possible to explore a shipwreck in the depths of the ocean, admiring sea turtles pass
above you or compete in an action packed arcade game as you defend your space station against a hoard of robot drones.
Andy says that whilst entertainment is a key component of virtual reality use, it is also being used in a wide variety of applications in industry.
"It is quite jaw-dropping in what it can achieve, and it's only going to get better and be used in more and more interesting ways. There is already
incredible learning tools and social dynamic experiences that are possible now."
Versions of VR are now being used in education, medical research and training, architectural design, as a creative medium, and as an emerging communication
The studio’s fit out is expansive with clean white walls and pops of colour in red and pink hues. Motorised partitions quickly transform the open plan
space into four VR spaces, each equipped with its own HTC Vive headset and controllers, headphones and a projector which allows spectators to see a
2D version of what the user is experiencing when in the virtual world.