Started by Jessica Shuwalow, Gemma McBurnie and Amee Duncan the idea for the boutique was to offer a simple platform for individuals and businesses to
give back to the local community, whilst spoiling yourself just a little.
The Grateful Boutique, which started some 15 months ago, began as The Grateful
where for every posy purchased one is donated to the John Hunter Hospital or Ronald McDonald House.
Locals loved it and as of March 2018 the ladies reached the massive milestone of 1,000 bouquets having been donated.
With the bigger plan always being to create a boutique, patience was needed to find a space in their beloved Carrington, and as of Saturday, 3 March, the
doors officially opened at 75 Young St to The Grateful Boutique.
So how does it all work?
When you shop at The Grateful Boutique every item purchased in store the ladies take a proportion of their profit, $1 for every parcel of $25 and increases
with every $25 increment, and donate it to provide self-defence classes for women from domestic violence, an initiative that is hosted by Got Your Back Sista
The Grateful concept was developed to help combat the depression epidemic which is now the second highest global cause of ill health. With The Grateful’s
mission ultimately being to create a happier society. It's all based on the model that one of the quickest ways to feel good about yourself is to give,
and the most sustainable method for long-term happiness is through gratitude.
What we also love about The Grateful Boutique is that 90% of the stockists are local and the majority of them are like-minded socially conscious enterprises,
either up-cycling to make their products or donating towards a charity.
Jess said, “the response we’ve had has been overwhelming and so well received, but we wouldn’t expect anything less from the Newcastle community. I’ve
been saying for a while now, that we’re merely cogs keeping this giving wheel rotating, but it’s the businesses and individuals in our community that
support us and the causes we donate to that are the real generous souls and hearts of our country!”
And what about the fashion?
It's awesome, you can tell at a quick glance that the ladies have put much thought into the collection which we describe as smart and relaxed with
drops of city chic. There are things for the ladies, gents and kids as well as some of those beautiful posies that we've all grown to love.
The Grateful Boutique is now working alongside two other businesses, The Mexican Cantina and Pineapple Fitness, collectively known as Island Life.
Coined from the iconic term ‘The Island’ that locals use to affectionately refer to the harbour side, water locked between the harbour and two bridges,
suburb of Carrington.
The name ‘Island Life’ also has a deeper meaning for it’s creators. It’s a place where, as you you would with many island communities, you’ll find families
coming together, you watch each other’s children, you eat food that’s sourced locally or that you harvested yourself and everything is done with purpose.