It's more than just a fashion store it's a labour of leather love
After years of empty spaces, and a whole lotta lifelessness, the Newcastle Mall is finally starting to get its groove back, thanks largely to creative types like Ash Greenaway, owner of THE LAIR.
THE LAIR is a convergence of edgy and exclusive and has become the go to place for those serious about their fashion brands, with regular labels such as, C&M, NEUW, One Teaspoon, Nobody Denim, Zimmerman, Friend of Mine, Zulu and Zephyr swimwear and Alice McCall appearing on the racks.
You’ll also find a sweet little collection of Senso shoes for any occasion along with jewellery from Baby Anything, Digby & Iona and LeeLooBird. Ash also likes to support the local fashion scene stocking a number of Newcastle fashion and graphic designers.
Don’t expect to find any pinks, frills or pretty things here, Ash said she wanted to create a space that was “androgynous and gender neutral with a real sleek, minimal feel to it”, with this style also being reflected in her own designs.
LAIR Leather is what Ash describes as her hobby, and clearly her love, with Ash saying she spends much of her time designing, creating and sewing the full range of leather goods, clothing and accessories on site.
With LAIR Leather in high demand a dedicated workshop space was needed and a few extra hands. The LAIR Leather workshop now sits right above the boutique and each day a sleek team of LAIR ladies are sewing, cutting and preparing the extensive range of LAIR Leather which covers bags, belts, chokers, neckties and even keyrings. You’ll also find a range of leather crops and skirts that cover any occasion from the minimal yet edgy Scindo to the Floyd with its high waisted fringe and built in belt.
THE LAIR has something for both the guys and the gals with a selection of lingerie, hats, accessories and quirky bits and pieces to choose from, but what Ash says she loves most about the store is the huge range of people who visit each day. Ash’s favourite regular is a 72 year old lady who visits regularly to keep up-to-date with all the latest fashion trends and must haves.
When mentioning THE LAIR it’s impossible not to give a shout out to Woody, the most adorable and well behaved pup in town. This photogenic little gentleman will more than likely be there to greet you on your next visit and, as always, will be more than happy to sit for a pat and a pic.