Peach perfect – the latest creation from Pleasure & Peach

Abby Herrick, the founder of Newcastle-based sexual wellness platform, Pleasure & Peach, has recently unveiled her most exciting project yet – The Peach. An inclusive, body-safe vibrator designed with intention, compassion, and clinical insight. 

Abby Herrick

After years of educating, consulting, and listening to her community, Abby’s first product is the culmination of everything she’s come to understand about pleasure, pain, and the profound connection between the two. 

“Bringing The Peach to life has been one of the most exciting parts of my journey so far. After five years of working in this space, testing over a hundred different products, gathering feedback from women and clinicians, and supporting people navigating both pleasure and pain, I knew exactly what was missing.

“An approachable, well-designed vibrator that makes pleasure more accessible and can complement therapeutic care,” Abby said.

Sculptural, discreet, and whisper-quiet, The Peach isn’t just another product on a shelf – it’s a tangible embodiment of Abby’s mission – to make pleasure accessible, safe, and supportive. 

We first spoke to Abby back in 2020 during lockdown to discuss Intimacy in Isolation. Back then, Pleasure & Peach had just launched amidst the uncertainty of the pandemic. Even then, her commitment to changing the narrative around sexual wellness was clear. 

Two years later, she expanded her offerings to include education-based workshops, and now, in 2025, her vision has grown even further – with her very own product line leading the way. 

So, who is the woman behind Pleasure & Peach? Abby grew up in Port Stephens and went on to study Psychology in Sydney before coming to Newcastle to raise her family. 

“There’s something about Newcastle’s pace, its creativity, and the sense of community that makes it such a special place to live and to build something meaningful.”

Graduating in 2016 with a Bachelor of Psychological Science, Abby honed in on sexology, laying the foundation for what would become her life’s work. 

“I’m so passionate about offering education that looks at the whole person. It’s not just about the physical side of sex. It’s about understanding the psychological and social parts too.”

That holistic lens is at the heart of Pleasure & Peach. What began as an online store offering curated, body-safe products, and resources has since evolved into a multifaceted platform. Today, Abby collaborates with pelvic floor physiotherapists, general practitioners, and gynaecologists to bridge the gap between pleasure and clinical care. 

“With my background in psychology and a passion for health, I’ve naturally found myself working more in collaboration with clinicians in the pelvic and sexual health space… these professionals often understand how essential pleasure is to sexual and pelvic health but aren’t given the education or tools to support that side of care.”

That’s where Abby steps in, offering professional development seminars, educational workshops for people experiencing pelvic pain, and one-on-one consultations. 

Her workshops have evolved, and are now co-facilitated with psychologist Laura Grace and combine pyschoeducation, sex education, and evidence-based tools.

As for the future? Abby is just getting started. 

“I’d love to continue growing our signature collection. After years of testing and revising vibrators and pleasure tools, I’ve developed a strong sense of what makes a product functional and well-designed for vulva owners.

“At the same time, I want to keep building strong partnerships with clinics and health professionals who are doing such important work in pelvic and sexual health. My goal has always been to help bridge the gap between sex education and clinical care, and there’s still so much work to do in that space.”

Ultimately, Abby’s mission is clear: to make pleasure more accessible, for all bodies and experiences. 

Whether through her workshops, her collaborations with clinicians, or her beautifully designed new product, she’s changing the way we think about sexual wellness – one peach at a time.