For all of the homewares, giftware, styling, and high-end product lovers out there, the little hidden gem situated over at Lake Macquarie’s Wangi Wangi, Lure Home, needs to be on your to-visit list.

Brought to you by partners in life and work, the guys opened up this incredibly delightful boutique space along the main strip of town back in April this year and locals and visitors alike have been flocking to browse their unique product offering.

The unassuming façade invites you in to discover a shopping experience unlike any other in the area. Putting Wangi Wangi on the map, Lure Home brings a modern yet sophisticated edge to this somewhat waterside oasis.

The Hunter Valley-born and bred couple have been in the local small business game for close to twenty years, but having moved into Wangi Wangi five years ago, the idea for Lure Home came to life when this iconic little space became available.

Spending a good two months bringing their space to life, the guys painted the space a fresh crisp white, installed the display shelves, hunted for the iconic ex-train station luggage shelf, and stocked the space from head to toe before officially opening their doors to the public on the 29^th of April.

“The locals are absolutely chuffed that they no longer have to go outside of town to pick up soft furnishings, décor, or even just a quick gift. The loyalty already has been amazing. People come in every week, even if it’s just to say hello.”

A few good months into business, we dropped by the Lake Macquarie boutique store to check out exactly what they have available, experience their beautiful hospitality, and of course do a little retail shopping ourselves.

With a focus on high-quality, renowned products, you can expect goods from wellness, body, and fragrance to homewares, books, stationery, and even children’s products; there is truly a little something for everyone.

Whilst the guys themselves are true Hamptons-style lovers, the space and the product offerings feature a slight Hamptons vibe but with a cosy touch of Scandinavian-inspired pieces.

The shelves are stocked with a collection of products from Denmark-based brand, Bloomingville, including both homewares and children’s products like the cosy yet playful wooden play sets.

Another favourite has to be the French-based brand, Revol and their high-quality porcelain tableware pieces including dinner plates, bowls, cups, and mugs.

Another truly unique product which we’ve yet to come across prior to our visit to Lure is the Beija Floor Mats. The decorative industrial high-quality vinyl floor mats offer a distinct difference to your home design.

“These are made by a designer in Israel. They come from Israel and once they come into Australia they disappear and get snatched up so quickly. What we have here is all that is available across the Newcastle and Hunter region.”

Not only working with brands from overseas, but you can also expect to see some homegrown goodies on their shelves including the ever-so-popular Alive Body Collection, Sydney-based Hunter Candles, Farm Goat soaps from Melbourne, and many more!

Last but not least, where does the name Lure Home come from? Well, I’m glad you asked! This gorgeous little boutique’s name has a double meaning.

“I toyed around with some different names and Lure came up. It lures you in but it’s also nautical. If you look closely, the U is actually a reflection of Wangi Bay.”

So, why not make a day trip out to Wangi Wangi and check out everything on offer; explore bush tracks, swim in the lake, taste test the local flavours, and browse the goods at Lure Home?