To celebrate the launch of Netflix's latest blockbuster Original Series, The Umbrella Academy, A GIANT umbrella popped up on the sands of Merewether Beach.

Internationally acclaimed Australian artist and designer James Dive, who has also worked on the Sydney Sculptures By The Sea, was commissioned to release the large-scale installation bespoke to Merewether beach. This is to celebrate Hollywood coming to Newcastle to celebrate one of the biggest series to launch on Netflix.

Starring Ellen Page, Tom Hopper, Robert Sheehan and Mary J. Blige and adapted from the cult comic book series created by Gerard Way (My Chemical Romance; co-executive producer of the series), The Umbrella Academy tells the story of a dysfunctional family of superheroes who are reunited following the death of their adopted father when a sibling’s safety is jeopardised as the apocalypse looms large.