Newcastle Hunter Valley
The Anchorage
The Anchorage

A Lifeline Couture Fashion Runway

Over 400 guests attended in what was a packed 48 Watt St

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A Lifeline Couture Fashion Runway Image
A collaboration between Hunter Institute of Fashion (HIoF) & Lifeline Australia, students were asked to create one off couture pieces using ONLY lifeline products & clothing, which otherwise was headed to landfill.
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The purpose was to raise awareness of the waste within the textile industry, but also shed light on the good things Lifeline retailers are doing but to also attract a younger youth market to Lifeline stores.
HiOF X Lifeline

 

Students created a variety of couture pieces, each with a unique design flair and features. One piece was constructed from over 200 pleated pieces made from over 100 items of clothing headed to landfill, another combined over 40 pairs of old denim jeans.
HiOF X Lifeline

 

 

It wasn’t just clothing that was used as the design materials, one student created an entire outfit from old curtains headed to landfill. Along with couture pieces students styled up existing Lifeline product to showcase that style isnt compromised when using sustainable products.
HiOF X Lifeline
HIoF X Lifeline

 

 

Lifeline has now gone plastic bag free, and HIoF students designed the new bag that would be sold in Lifeline stores which also doubled as the sponsor goodie bag on the evening.

Over 50 custom HIoF x Lifeline bags where handed out to media and industry filled with sustainably based products including reusable coffee cups from c/o Lifeline, metal straws from Merewether beach Clean, cold pressed juice from Pickled and Pressed cafe, earrings from HIoF student business Dandelion Dreams, Façon magazine, Sprout Pencils that once finished can be planted to grow herb plants, and makeup constructed from denim jeans headed to landfill as a gift from HIoF students.HioF X Lifeline

HIoF X Lifeline

 

The event was only made possible with the support of local businesses: 48 Watt St, Murrays Brewing Co, Pony Hair Studio, Models + Actors , Lazy Bones Photography, Gymea Music, Gabrielle Williams MUA and Hue by Hannah.
Over 400 sustainable fashion focused guests RSVP’d for the event, and large queues of guests spilled out onto the streets before doors even opened. It was a packed house at 48 Watt St, with guests filling all available spaces within the Atrium Bar and rear White Hall.
HiOF X Lifeline
HiOF XLifeline
HIoF X Lifeline

 

The runway kicked off after some short words from Jason Fox (Lifeline Retail operations Manager), Gabe Robinson (Director of Hunter Institute of Fashion) and Alex Van Os ( sustainability fashion blogger of Op Shop to Runway).
A runway shaped from church pews filled with guests, models strutted a multitude of couture and high street style clothing down the catwalk whilst photographers and attendees flashed their cameras and clapped their hands.
HIoF X Lifeline
HIoF X Lifeline
 
The lifeline branding was worked into the collection here and there in the form of tag accessories on bags, chokers, zip pull tabs and straps.
Alex Van Os (from Op Shop To Runway) praised the event styling, commenting "I have seen many up-cycled collaborations between colleges and charities before but none have ever been delivered with this level of style and bespoke design".
HiOF X LifelineThis was a great event for Newcastle, bringing a variety of industries together to both celebrate positive fashion and raise awareness for the importance of sustainability with the textile industry. It showcased the bespoke talent of students at Hunter Institute of Fashion and the good work Lifeline Australia is doing for not only suicide prevention but for their fight on the war against waste.
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