The purpose was to raise awareness of the waste within the textile industry, but also shed light on the good things Lifeline retailers are doing but
to also attract a younger youth market to Lifeline stores.
Students created a variety of couture pieces, each with a unique design flair and features. One piece was constructed from over 200 pleated pieces made
from over 100 items of clothing headed to landfill, another combined over 40 pairs of old denim jeans.
It wasn’t just clothing that was used as the design materials, one student created an entire outfit from old curtains headed to landfill. Along with couture
pieces students styled up existing Lifeline product to showcase that style isnt compromised when using sustainable products.
Lifeline has now gone plastic bag free, and HIoF students designed the new bag that would be sold in Lifeline stores which also doubled as the sponsor
goodie bag on the evening.
Over 50 custom HIoF x Lifeline bags where handed out to media and industry filled with sustainably based products including reusable coffee cups from
c/o Lifeline, metal straws from Merewether beach Clean, cold pressed juice from Pickled and Pressed cafe, earrings from HIoF student business Dandelion
Dreams, Façon magazine, Sprout Pencils that once finished can be planted to grow herb plants, and makeup constructed from denim jeans headed to landfill
as a gift from HIoF students.
The event was only made possible with the support of local businesses: 48 Watt St, Murrays Brewing Co, Pony Hair Studio, Models + Actors , Lazy Bones
Photography, Gymea Music, Gabrielle Williams MUA and Hue by Hannah.
Over 400 sustainable fashion focused guests RSVP’d for the event, and large queues of guests spilled out onto the streets before doors even opened. It
was a packed house at 48 Watt St, with guests filling all available spaces within the Atrium Bar and rear White Hall.
The runway kicked off after some short words from Jason Fox (Lifeline Retail operations Manager), Gabe Robinson (Director of Hunter Institute of Fashion)
and Alex Van Os ( sustainability fashion blogger of Op Shop to Runway).
A runway shaped from church pews filled with guests, models strutted a multitude of couture and high street style clothing down the catwalk whilst photographers
and attendees flashed their cameras and clapped their hands.
The lifeline branding was worked into the collection here and there in the form of tag accessories on bags, chokers, zip pull tabs and straps.
Alex Van Os (from Op Shop To Runway) praised the event styling, commenting "I have seen many up-cycled collaborations between colleges and charities before
but none have ever been delivered with this level of style and bespoke design".
This was a great
event for Newcastle, bringing a variety of industries together to both celebrate positive fashion and raise awareness for the importance of sustainability
with the textile industry. It showcased the bespoke talent of students at Hunter Institute of Fashion and the good work Lifeline Australia is doing
for not only suicide prevention but for their fight on the war against waste.