Social enterprise sourdough bakery launches in Newcastle East
Anyone can now get their hands on fresh-baked sourdough bread at Newcastle East’s Piratti Bakery; no matter their income.
On the corner of Bolton and King St, Piratti Bakery is bringing a brand-new concept to the people of Newcastle. The social enterprise is run by a group of Newcastle creatives and comes with an innovative pricing structure where the baked goods are paid for at a rate that reflects the customers’ means.
A loaf of sourdough may cost $8.50 anywhere else, you could get your loaf of bread from Piratti for $2, or even free! If your income is higher, you can support others by opting to pay a little more.
Your income depends on what you pay. Choose your native animal from the structure below, pick your tasty treats, tell the Piratti Bakery team which animal you reflect, and pay the total price before getting into these local goods!
The innovative structure is the brainchild of a collective of creatives who see the community as the core of their work.
“We want to make sure that everyone in our community can participate, no matter what their bank balance may be. It’s about food justice, and access to healthy fresh food which puts people over profit,” one of the team founders, Tim Evans said.
“We are seeking to build stronger community connections and resilience in our neighbourhood and to foster regenerative culture. We know that we are strong when diverse perspectives guide our decisions and actions.”
The bakery has been in a test-run phase for several months as team members are trained and high-quality local ingredients were sourced. The sourdough is created by hand and slowly fermented over three days to bring out strong flavours.
The East End offering includes sourdough loves as well as a host of other plant-based sweets including Finnish sweet cardamon bread, cinnamon scrolls, and seasonal muffins.
“We want to create a sense of belonging here at Piratti. We’re locals and we want to break down the systemic barriers that capitalism creates between humans. We want to do what we can to show that there are other ways to do things, so maybe others will try their own ideas out as well,” collective member, Mia Peters said.
Open each and every Thursday only, the Piratti Bakery opens at 8am and finishes up as soon as they sell out, which is proving to be around lunchtime. So, if you’re keen to get behind this new initiative and get your hands on some quality locally made produce, head to Piratti Bakery this Thursday!