Charlestown Square has launched the biggest shopping centre Santa set the Hunter region has seen to date, boasting a wish catching outpost, penguin lab
and digital wishing wall thanks to the creative direction of internationally celebrated artist James Dive of Scoundrel Projects.
The installation valued in the hundreds of thousands of dollars is the only way children of the Newcastle and Hunter region can have exclusive direct wish
delivery to Santa in the North Pole.
Charlestown Square General Manager Dwight Hodgetts said the new Santa set reinforces Charlestown Square as the home of Christmas.
“What has been created here by Scoundrel and James reflects the true wonder of Christmas for children and we are looking forward to helping spread the
spirit of Christmas across the Hunter,” said Mr Hodgetts.
“The Wish Catching Outpost feels straight out of a storybook, a larger than life world that celebrates the imagination, fun and magic of this time of year,’
said artist James Dive.
Dive’s serious creative talent and Scoundrel's production expertise has seen the company deliver projects for the Museum of Contemporary Art, Sculpture
by the Sea, Mona, Kenzo, and Aldi’s most famous Christmas commercial, the surfing Santas.
The outpost features a series of oversized wish catching nets attached to vertical antennas which swing tirelessly to catch the wishes of children in Charlestown
“Charlestown Square is renowned for its fantastic Christmas photo opportunity, but this year the extent and excitement of what is going to be available
to families is simply amazing!” said Charlestown Square Christmas ambassador, Tanya Wilks.
The 10-metre tall Santa set will be a spectacle for shoppers during the festive season, scaling to the second level of the centre and featuring satellites
and Christmas themed sculptures.
20 lucky winners were selected as guests along with families from GPT Charlestown’s charity partner, Ronald McDonald House, to attend the launch event
of the Santa Set in an after-hours function.
The Charlestown Square Santa Set and photography is open to the public every day from Saturday 3rd November until 24th December 2018.