Long Jetty, the heart of retail therapy on the Central Coast, welcomes the minimal lifestyle and homewares store; To Be Frank.

Brought to us by Sydney-born, now Central Coast local, Trisha, To Be Frank originally launched online in June last year and has only recently launched their debut brick and mortar space in the heart of Long Jetty on Pacific St.

“I created To Be Frank whilst working a full-time government job… I started making my own home décor after no amount of Googling could find the products I was looking for. Once I started making travertine styling plates; my friends and family began asking me to make them some and so begins To Be Frank.

“This evolved into almost a full-time job in itself with huge demand and sales. A highlight was having Sass & Bide and Alana Marie styling their iconic stores with my products,” Trisha said.

These products Trisha talks about are none other than the unique glassware she sourced manufacturing for because she could not find anything she wanted in Australia. Getting them designed back in July last year, the glassware finally hit the brands online shelves in December; flying off the shelves just as quick as they hit them.

“It was a mission and I put so much money into developing them, but the glassware has become our best-seller.”

Making the decision to give a physical space a go, Trisha got her hands on this space and finally got the doors open on June 14^th, allowing people to finally browse the To Be FRANK range in person.

“We had decided to give it six months with a space, because obviously online is just so popular at the moment, this is, if anything a bit of a warehouse experience. If it goes well, we’ll invest more and see where it takes us.”

Both online and in-store, you can shop knowing that every single item has been hand-picked by Trisha or thoughtfully designed. Each and every bespoke piece showcases personality with minimalism at the core.

With products ranging from jewellery, recycled totes from MIMMI, colourful double-ended candles, luxe linens, ribbed knitwear, vintage goods from Motel Rocks, ceramics, art prints, perfume by local brand SŚAINT, to so much more.

“I found it really hard to get brands being online only because they basically say we don’t sell to online anymore because the market is too flooded. Now that I have a shopfront, I’ve been accepted to have so many more brands.

“I’ve got some massive brands that I’m really excited about moving into the warmer months. It’s really going to expand by the end of the year.”

So, what does the name, To be FRANK mean?

“If you're open, honest, and candid, you’re frank — that can mean refreshing honesty or too much information.”

Next time you’re looking for a little unique retail therapy and are in the local area, drop into To Be FRANK in Long Jetty and browse the unique range beautifully curated by Trisha.